PARMINDER PAL SINGH SETHIFOUNDER · CREATIVE TECHNOLOGY

MEET THE COLLECTIVE

People make
the difference.

Piyush leads as CEO & Founder. Twenty specialist roles across seven focused teams bring strategy, design, technology and delivery together.

20PROFESSIONALS.
ONE SHARED VISION.

Design, engineering and imagination.
Brought together by Piyush.

01 / FOUNDER-LED. CLEARLY ORGANISED.

One direction.
Shared expertise.

Specialists own their craft. A dedicated delivery team keeps the work connected, with Piyush guiding the overall direction.

01 CEO & Founder20 specialist roles07 focused teams
CEO & FOUNDER

Parminder Pal
Singh Sethi

PIYUSH

Sets the vision. Brings the right people together. Takes responsibility for the client experience.

Vision & strategyBusiness direction, priorities and partnerships.Client relationshipsUnderstanding the ambition and building trust.Direction & final approvalCreative standards and internal release sign-off.

PEOPLE. IDEAS. POSSIBILITIES.

Different minds.
One shared vision.

Twenty professionals. One founder-led studio.
Seven focused teams. Clear responsibility at every step.

A COLLECTIVE WITHOUT BORDERS
EXPLORE THE TEAMS
Red DiamondDiamondGoldPlatinumSilver
MEET THE PEOPLE

Select a person to open their studio ID, explore their responsibilities and view their portrait gallery.

THE HUMAN SIDE OF TECHNOLOGY
ONE CONNECTED STUDIO

The right people. A clear purpose.

Select a portrait to explore their studio ID, responsibilities and gallery.

Explore all responsibilities
HUMAN IDEAS. SHARED INTELLIGENCE.20 PROFESSIONALS ONE SHARED VISION

02 / THE RESPONSIBILITIES

Every role has
a clear purpose.

A professional structure for the whole studio. Explore each team to see who owns the work and how responsibilities connect.

THE WHOLE STUDIO

Six creative and technical disciplines, supported by a dedicated project delivery team.

20 roles

Select a portrait to explore the person’s studio ID, role, approach and gallery.

Digital productsROLE 01 · STUDIO PROFILE

Technical Lead

Technical direction and engineering quality.

Reports toPiyush · CEO & Founder

Responsibilities
  • Choose the architecture and development approach.
  • Review code and coordinate the product engineers.
  • Plan technical risks, integrations and release readiness.
Digital productsROLE 02 · STUDIO PROFILE

Frontend Developer

Fast, accessible website interfaces.

Reports toTechnical Lead

Responsibilities
  • Build responsive pages and reusable components.
  • Implement purposeful animations and interactions.
  • Improve accessibility, loading and browser compatibility.
Digital productsROLE 03 · STUDIO PROFILE

Backend Developer

Reliable services, data and integrations.

Reports toTechnical Lead

Responsibilities
  • Build APIs, database structures and integrations.
  • Implement access control and data validation.
  • Prepare monitoring, backups and operational handover.
Digital productsROLE 04 · STUDIO PROFILE

App Developer

Useful applications across the agreed devices.

Reports toTechnical Lead

Responsibilities
  • Develop application screens and core features.
  • Connect app experiences to backend services.
  • Test device behaviour and prepare release builds.
AI & automationROLE 05 · STUDIO PROFILE

AI Lead

AI strategy, evaluation and responsible implementation.

Reports toPiyush · CEO & Founder

Responsibilities
  • Translate business needs into scoped AI features.
  • Select models and define quality evaluations.
  • Review reliability, privacy and operating costs.
AI & automationROLE 06 · STUDIO PROFILE

Personal AI Developer

Assistants shaped around an individual workflow.

Reports toAI Lead

Responsibilities
  • Build assistant interfaces and approved tool integrations.
  • Configure voice, memory and permission boundaries.
  • Test real tasks and recovery when an action fails.
AI & automationROLE 07 · STUDIO PROFILE

Automation Engineer

Connected workflows with clear human control.

Reports toAI Lead

Responsibilities
  • Map repetitive tasks and connect approved systems.
  • Build triggers, workflow steps and review checkpoints.
  • Handle errors, retries and activity records.
Brand & designROLE 08 · STUDIO PROFILE

Creative Director

A coherent creative direction for every project.

Reports toPiyush · CEO & Founder

Responsibilities
  • Shape the concept, visual language and art direction.
  • Guide brand and interface design across deliverables.
  • Review creative consistency with the client brief.
Brand & designROLE 09 · STUDIO PROFILE

Brand Designer

Distinctive, consistent brand assets.

Reports toCreative Director

Responsibilities
  • Design logos, colour systems and typography.
  • Create campaign graphics, banners and brand applications.
  • Prepare organised files and practical usage guidelines.
Brand & designROLE 10 · STUDIO PROFILE

UI / UX Designer

Clear journeys and considered screen design.

Reports toCreative Director

Responsibilities
  • Map user flows and build interactive prototypes.
  • Design responsive screens and component systems.
  • Collaborate with development on accessible interactions.
Film & motionROLE 11 · STUDIO PROFILE

Motion Designer

Animation direction and motion craft.

Reports toCreative Director

Responsibilities
  • Plan storyboards and the rhythm of an animation.
  • Create brand motion, titles and animated sequences.
  • Coordinate motion assets with editors and developers.
Film & motionROLE 12 · STUDIO PROFILE

Video Editor

The finished story, sound and pacing.

Reports toMotion Designer

Responsibilities
  • Assemble footage into a clear, engaging narrative.
  • Refine timing, colour, sound and subtitles.
  • Export versions for the agreed platforms and formats.
Film & motionROLE 13 · STUDIO PROFILE

AI Video Artist

Directed AI visuals with consistent characters and style.

Reports toMotion Designer

Responsibilities
  • Develop visual references and production prompts.
  • Generate and refine shots against an agreed storyboard.
  • Check continuity and prepare assets for the editor.
Games & interactionROLE 14 · STUDIO PROFILE

Game Developer

Gameplay systems and playable experiences.

Reports toTechnical Lead

Responsibilities
  • Prototype mechanics and implement game logic.
  • Build interactions, controls and progression systems.
  • Profile performance and prepare playable builds.
Games & interactionROLE 15 · STUDIO PROFILE

Technical Artist

Real-time visuals that work within the performance budget.

Reports toGame Developer

Responsibilities
  • Prepare game-ready models, materials and effects.
  • Connect art workflows with the game engine.
  • Optimise visual assets for the target devices.
Emerging technologyROLE 16 · STUDIO PROFILE

Digital Chip Engineer

Digital logic design and simulation.

Reports toResearch Engineer

Responsibilities
  • Translate an agreed concept into a digital architecture.
  • Develop and simulate RTL and test benches.
  • Review synthesis results and document limitations.
Emerging technologyROLE 17 · STUDIO PROFILE

Research Engineer

Feasibility before a major technical commitment.

Reports toTechnical Lead

Responsibilities
  • Investigate technical options and constraints.
  • Build proof-of-concept prototypes and run experiments.
  • Document results, risks and recommended next steps.
Project deliveryROLE 18 · STUDIO PROFILE

Delivery Manager

Scope, milestones and coordinated delivery.

Reports toPiyush · CEO & Founder

Responsibilities
  • Turn the approved brief into a plan and responsibilities.
  • Coordinate team handovers, dependencies and reviews.
  • Track changes and prepare the final acceptance checklist.
Project deliveryROLE 19 · STUDIO PROFILE

Quality Assurance Engineer

Evidence that the agreed experience works.

Reports toDelivery Manager

Responsibilities
  • Create test scenarios from the accepted project scope.
  • Check functionality, accessibility and target devices.
  • Verify fixes and record release acceptance results.
Project deliveryROLE 20 · STUDIO PROFILE

Client Success Partner

Clear communication from first contact to handover.

Reports toDelivery Manager

Responsibilities
  • Gather the brief, assets and client feedback.
  • Share progress and organise review conversations.
  • Coordinate training, documentation and agreed support.

03 / HOW THE WORK MOVES

Clear ownership.
A considered handover.

Your project has a delivery lead, the right specialists and agreed review points. The team is selected around the scope.

01

Understand

Piyush + Client Success

Confirm the business goal, audience and success criteria.

An agreed brief
02

Plan

Delivery Manager + discipline leads

Define the scope, team, milestones and review points.

A clear project plan
03

Create

The project’s specialists

Design, build and share progress through focused reviews.

Work ready to validate
04

Validate

QA + the client

Test against the scope and resolve the issues that matter.

Acceptance evidence
05

Launch & support

Delivery + Client Success

Coordinate sign-off, handover and the agreed support plan.

A confident handover

Quality is a shared responsibility. Discipline leads review their work, QA checks the agreed experience, and the client confirms acceptance before handover.

Shape your project

WORKING TOGETHER, WORLDWIDE

Good collaboration
has no borders.

Tell us your location, time zone and preferred language. We’ll agree a comfortable way to communicate, review work and keep your project moving.

A scope built around your goals Agreed milestones and review points A clear handover and support discussion

YOUR VISION. OUR COLLECTIVE CRAFT.

Bring us your ambition.
Let’s make it happen.

A first conversation can turn an ambitious idea into a clear next step.

Start with the project planner
A NEW POSSIBILITY

Tell us your
big idea.

01 — YOUR VISION02 — THE DETAILS
YOUR DETAILS, CONSIDERED

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